Franck
SEO means "all and nothing"...
The main factor that increase ranking are the contains of the website. I mean the copywriting of static pages and item description...
Another factor is the traffic on the website and above all the quality of the traffic, I mean the not only the number of click, but the bounce rate and the time a user usually spend on the website.
This matter can (must) be checked on Google analytics e Search console management.
In Ready Pro you can specify the analytics TAG.
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